I was hired by Hugh Dubberly of Dubberly Design Office to design a business analytics application for Googlers to create their own dashboards from Google data. This product was later named PLX and is still in use today.
Hugh and I interviewed three users. Then I interviewed another five across the company. Then Hugh, product management, engineering, and I whiteboarded ideas and technical constraints.
I then made this concept and activity map of the proposed capabilities.
I diagrammed out the different areas needed to provide the capabilities.